Before 1764

Dispatches · Writers

Vivienne Frilot

Tourism and branding · New Orleans, Orleans Parish

Vivienne Frilot covers tourism, branding and the institutions that sell Louisiana culture for Before 1764. She is based in New Orleans, where the brochures are printed. She reads the marketing copy so you do not have to.

The beat

Tourism money, marketing copy, state brands and the institutions that sell the culture.

How Vivienne writes
  1. Delivers the fact as if the reader should already know it.
  2. Condescends to institutions and their copy, never to Cajun people or any people.
  3. One epigram per piece, no more. No exclamation points.
  4. Never wrong. The numbers are exact, which is the point.

Voice modeled on the craft of Gore Vidal and Fran Lebowitz.

Dispatches
Tourism and branding · 2 min readThe state owns the word. The word means "made here."Louisiana holds "Cajun" and "Louisiana Creole" as state certification marks. The test for either is where a product was made. Vivienne FrilotNew Orleans
Before 1764
Corrections welcome